More Than A
Cannabis Brand.
We're brothers, sisters, parents, friends & a part of the community, just like you.
We Serve People First.
Weed Second.
Joost exists because authenticity in cannabis got hard to find. We've been in this industry long enough to know what's wrong with it — and we built Joost to fix it. Small batch. Big flavor. No fake sh*t. That's not just a tagline. That's how we operate every single day.
The Whole Plant.
Nothing Less.
Live resin isn't just about potency — it's a combination of single-source cannabinoids and terpenes working together to serve you. When you flash freeze the whole plant at harvest and keep every terp intact, you get an experience that actually feels unlike anything else.
Too often, the industry chases THC numbers at the expense of the key driver. We don't. High potency doesn't mean better highs — terpenes and cannabinoids work together to make sure your experience is unique.
Our products offer you the closest experience to full-spectrum cannabis. That's the whole point.
What We Stand For.
Eight values. No exceptions. This is how we move.
Love
Everything we make, we make with love. For the plant, for the craft, and for the people we serve.
People
We serve people first. Good product is just our offering. We are nothing without the people around us.
Quality
We never cut corners to make a number. If it isn't right, it doesn't ship. Simple as that.
Respect
For our consumers, our partners, our team, and the culture that got us here. Respect is non-negotiable.
Service
White glove service — always. We want to be the best part of your day, not a headache.
Belief
We only launch products we genuinely believe in. No filler. No trend chasing. No easy money.
Listen
We listen first, then act. Our consumers and partners shape what we do — we take that seriously.
Originality
We don't copy. We don't follow. We build things that haven't been done before and stand behind them.
How We Got Here.
Our founders spent over a decade building some of California's most recognized cannabis brands. We saw what worked, what didn't, and exactly what was missing. So in 2023 we built the brand we always wished existed.
The Joost crew didn't just show up. We put in years before this brand existed.
The Industry Calls.
Our team jumped into cannabis at the ground floor — helping build some of the first vape and concentrate brands in the nation. The craft was learned. The standards were set high from day one.
California, We're In.
The legal market opened up and we went all in — scaling to over 1300 dispensaries across California. This is where our core crew found each other and spent years working side by side.
Something Was Missing.
We'd seen the ins and outs of the industry. We loved a lot of it. But we also knew there was a lot of room for improvement.
The Crew Assembles.
Six people who'd been in the trenches together decided it was time to deliver something good for the people. We spent a year laying the foundation of a brand we could actually be proud of. One built on authenticity, transparency, and genuinely great products that people won't feel ripped off when they buy it.
Joost Hits The Shelves.
Our All In One Live Resin Vapes hit the market and the reaction was everything we had hoped for and more: Farmers Cup Award. LA Times recognition. Dispensary shelves across California. And the journey is just getting started.
What A Time
To Be Live.
We're not here to be the biggest cannabis brand. We're here to be the one you trust. The one that's in your rotation because it earns it — every single time.
See The Lineup →